(Wisconsin Dells) BHSS Pre-Conference E: Unpacking Youth Nicotine Trends: From Vapes to Zyn

Register yourself or your school team. Contact the WISH Center (wishschools@cesa4.org) for help with registration.

2025 Building the Heart of Successful Schools Conference - General Information 
The Building the Heart of Successful Schools (BHSS) Conference connects and inspires Wisconsin educators in order to serve every student.

• Pre-conference: Wednesday, December 10, 2025 | AM sessions - 8:30am-11:30am or PM sessions 12:30pm-3:30pm
  Pre-conference registration $75.00 per attendee, per half day session
• Conference: Thursday, December 11, 2025
  Conference registration $150.00 per attendee, full day 

Glacier Canyon Conference Center | Wilderness Resort, Wisconsin Dells, WI

Hotel Accommodations: Wilderness Resort, Wisconsin Dells, Call 1-800-867-9453 to book your room at special rates for conference attendees. Refer to Leader #A65517. Reserve by November 9, 2025.

Support and funding provided by the Wisconsin Department of Public Instruction

Find more information at www.wishschools.org/resources/bhss.cfm

BHSS Pre-Conference E: Unpacking Youth Nicotine Trends: From Vapes to Zyn
with the WISH Center and Kelly McAnnany, Mitchell Hamline School of Law
Wed, Dec 10, 2025 12:30pm-3:30pm

Session Description: 

• Part 1: Addressing Youth Vaping and Best Practice Solutions - In this presentation, participants will gain general awareness of the latest trends in vaping, guidance for substance use prevention in schools and how vaping connects to student mental health and wellbeing. Additionally, participants will explore student supports that promote intervention and cessation of vaping, including SBIRT, Restorative Practices, and the usage of policies that promote alternatives to suspension. 

• Part 2: The Rising Zynfluence of Nicotine Pouches on Youth - Nicotine pouches have exploded in popularity despite their harmful and addictive effect. Between 2018 and 2024, the number of Zyn cans shipped in the U.S. rose from 6 million to 581 million. The discreet nature of these products attracts youth; these small nicotine powder-filled pouches placed under the lip eliminate the telltale signs of smoke or vapor, or the need to spit. Social media campaigns market Zyn on platforms like TikTok, where “Zynfluencers” promote the product, often to minors. This presentation will discuss how nicotine pouches are marketed, used, and regulated, as well as their impact on schools.